Goldie Locks®: Founder Story
A few years ago, in 2020, I found myself dealing with high amounts of stress and anxiety. I had just launched my extension education company, Invisible Bead Extensions®️, and the pressure was quickly catching up with me.
I started having health problems as well which led to steroids being prescribed to reduce unexplained inflammation. The side effects of a rough year? Hair loss. A lot of it. In fact, I’d say I easily lost over half my natural density.
Going through this gave me a different viewpoint of hair loss than I had ever had before. Of course I had been working with hundreds of women who had dealt with hair loss in one way or another, and had sought after me to provide solutions through extensions. But this hit home in a unique way. Now I was personally grappling with hair loss and left to wonder why the supplements I had been taking weren’t working. I had been taking biotin, and my gummy hair vitamins, and yet still my hair loss was dramatic.…which led me on a quest to figure out why.
Upon a deep dive into ingredient stacks, the importance of sourcing, I realized that my gummy supplements were just a glorified fruit snack with a fancy label. There were billions of dollars being thrown into advertising, and so the importance of quality was being looked over due to the virality of the product.
I discovered that high quality ingredients and where they are sourced is extremely important, and many companies were manufacturing their product overseas and cutting corners on ingredient integrity. There was so much that could be elevated within the industry and I had the opportunity to create something that could give women REAL RESULTS.
I started formulation and testing, and used the supplements for over a year before our launch in February 2022. My personal hair transformation was WILD to say the least. I knew we had created something the industry had never seen, and I couldn’t wait to share it with the world.
(Photo/ Invisible Bead Extensions®️)
The creation of the Goldie Locks®️ started some poignant conversations about real hair health and what was required to create it. If we were providing the proper supplementation to create healthy hair from the root, then why not continue it for the rest of the hair strand? The same importance of sourcing, quality of clean ingredients, and chemistry came to the forefront of my mind as we began building out the Goldie Locks®️ Signature Line. The intense focus began to source top-shelf ingredients, and power them through science. What an exhilarating time it was to be a part of the creation of something so extraordinary!
Goldie Locks®️ launched in 2022 with the hair health supplements and the Signature lineup of Shampoo, Conditioner, Leave-in Conditioner, Serum, and Hair Mask. Since that time, we have continued to expand our offerings in over a dozen new products.
(Photo/ Goldie Locks®️)
Each and every product is 100% unique in its formulation, with nothing comparable on the market. It is very common to see brands “white label” products, meaning they just use a standard formulation and add their brand label to it. This is NOT what we do at Goldie Locks®️! The thought repulsed me actually! What is the point of doing something that’s already been done?! Borrrrring! Our team doesn’t just follow trends; we set new standards, ensuring that every product emanates the passion and precision that defines the brand.
If you haven’t checked out our line up of professional products, I highly recommend visiting www.goldielocks.com and browsing through the store. Or better yet, take this hair quiz to find out which Goldie Locks®️ products are best for you! My personal top 3 favorites (and this is almost impossible to choose) are the Signature Hair Mask and Serum, styled with the Volumizing Texture Spray.
